Pearlfisher
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A deep-dive into the cultural shifts turning store brands into cult brands.

The store brand stigma is gone. Pride has taken its place. Today’s shoppers choose private label because they want to, not because they have to. 

T H E   R E P O R T

In-Depth: Private Label explores three shifts reshaping retail. We look past copycat strategies to reveal how the world's most adaptive retailers are crossing the cult threshold through clear strategy and confident design.

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Sign up below to bring the next generation of store brands to life.

Built for retail pioneers, brand innovators, and design leaders, this report looks beyond trends. Discover how to create store brand portfolios built with dignity, distinct personality, and cultural meaning.

Inside the report, you’ll discover:

  • How our work with CVS championed everyday essentials through confident pack design.
  • The drivers behind social media's obsession with #dupes and smart thrifting.
  • How to build a cohesive visual architecture that unifies brand world across the entire store aisle.
  • The essential brand strategy questions retail teams must answer before starting a portfolio redesign.

The Future of Private Label
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